The Kick-off workshop is the formal start of an iteration in the Business Design project. The purpose is to align on common goals and other organizational issues defined in the Project Charter. It is also a good opportunity for the sponsor to connect with the team and motivate them with inspiring words on the reason behind why this project has been set up and why it is important for the future of the company (either in person or with a short video message). The sponsor should let the team know what channels work well for direct and fast communication throughout the project (e.g. SMS, WhatsApp, Slack, E-Mail, PAs and other proxies are not what the team needs). In addition, we spend some time to discuss the Guiding Principles of Business Design and define our "code of conduct" for the teamwork, which includes:
|Make clear to the entire team that nobody is allowed to disclose intermediary results of the project to anybody in the organization without permission of both the sponsor and the innovation manager.|
The Kick-off workshop is also important to prepare the upcoming Discover phase with questions the team should explore and gain insights as much as possible to create better solutions for the sponsor's problem. We usually include the following Discover areas and define activities by using our Discover Cards:
At the end of the workshop, we always define clear tasks and assign them to the members of the project team. Weekly status calls help to keep track of the team's activities.
1 full day + preparation and documentation
|Note: The innovation manager and innovation experts should attend a training before they join a kick-of workshop.|
We usually don't send the agenda to the participants prior to the workshop. We only tell them when we start and end and what preparation is required from their side.
We consider the Kick-off Workshop as a success...
|08:30 - 09:00||Arrival and "Good Morning Coffee"||B||All|
|09:00 - 09:30|
Welcome and introduction
|P||Innovation manager & Coach|
|09:30 - 10:00||Short sponsor's motivational speech incl. Q&A||D||Sponsor|
|10:00 - 11:00||Recap of Business Design process, roles & "code of conduct"||D||Coach|
|11:00 - 12:00|
Alignment on Project Charter
|12:30 - 13:30||Lunch break||B||All|
|13:30 - 14:00||Introduction to Discover phase||D||Coach|
|14:00 - 16:00||Collection and prioritization of Discover questions||T||All|
|16:00 - 17:00||Task management||T||All|
|17:00 - 17:30|
Wrap-up and farewell
* P = Presentation | D = Discussion | B = Break | T = Teamwork
In some occasions, we run this workshop virtually through video conferencing. This requires some changes of the agenda and setup:
Tools & Materials
The Kick-off workshop is the formal start of an iteration in the Business Design project.