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The purpose of this training is to enable potential team members of Business Design projects to become a valuable member of a project team. The goal is not only to teach them tools and methods but also to convey and experience the work attitude we need and expect throughout a Business Design project. After the training, everyone should leave the room with a strong feeling of respect, anticipation and excitement about the upcoming project. They should know their individual roles, the key steps in the process and some selected tools and methods. They should also gained an understanding that Business Design projects are both demanding and manageable due to the fact that the entire process is highly structured, proven and supported by a professional coach with many years of experience. 

Never start a Business Design project when the members of the project teams are NOT trained. It is almost impossible to guide  a team towards valuable output and train them on the methodology at the same time. A training is about learning and a project about output (for a sponsor).


2 days


Max. 20 potential members of a Business Design project team


  • Learning output defined with HR department and/or sponsor of the training
  • Agenda defined and aligned with HR department and/or sponsor of the training
  • All tools & materials prepared and printed
  • Case study prepared with Project Charter and some insights form a "fake" Discover phase
  • Participants invited, travels and accommodations arranged
  • Room & catering booked or organized

Tools & Materials

(for 20x participants)

Example Agenda

Day 1

08:30 - 09:00Arrival and "Good Morning Coffee"BAll
09:00 - 10:00

Welcome and introduction to Business Design

  • Guiding principles
  • Process
  • Roles
  • Deep dive: Setup & Discover phase
10:00 - 10:15Presentation of a case study including a Project Charter and some sample insights from a "fake" Discover phasePTrainer
10:15 - 10:30Coffee breakBAll
10:30 - 11:00Teamwork to get acquainted with case study materialsTAll
11:00 - 11:15Deep dive: Design phasePTrainer
11:15 - 12:30

Ideation: Design of idea scenarios within the scope of the Project Charter

  • Definition of primary target groups
  • "Job(s) to Get Done" statements
  • Design of product and / or service scenarios (surprising > unbelievable > out of this world)
  • Consolidation to one scenario
12:30 - 13:30Lunch breakBAll
13:30 - 15:30

Design of business models incl. consistency check

...optional: Briefing of prototyping engineers and designers

15:30 - 15:45Coffee breakBAll
15:45 - 17:00

Visual storytelling with videos

17:00 - 17:30


  • Today's (personal) highlights
  • Reflection of teamwork and learning output
  • Outlook 

Optional: Visualization / prototyping

Day 2

08:30 - 09:00Arrival and "Good Morning Coffee"BAll
09:00 - 09:30

Reflection of day 1 incl. "movie time" and reviewing the visuals / prototypes (may need more time here)

09:30 - 10:00Deep-dive: Validate phasePTrainer
10:00 - 10:45

Collection of analogs & antilogs and definition of test focus

10:45  - 11:00Coffee breakBAll
11:00 - 12:30Derivation of questions (= exploration) and hypotheses (validation) incl. setup of experimentsTAll
12:30 - 13:30Lunch breakBAll
13:30 - 15:00

Design of lean offerings / MVP

  • Functional requirements
  • Non-functional requirements
  • Scribbles / prototyping of key features
15:00 - 15:15Coffee breakBAll
15:15 - 15:45Add-on: Introduction to prototyping and/or field research with customersPAll
15:45 - 16:45Task managementTAll
16:45 - 17:00Deep dive: Decide phasePAll
17:00 - 17:30

Wrap-up and farewell

  • Today's (personal) highlights
  • Reflection of teamwork and learning output
  • Outlook

* P = Presentation | D = Discussion | B = Break | T = Teamwork

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