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Welcome to the Business Design Academy. We are 100% committed to help you become a professional Business Design coach, facilitating successful projects with Business Design. If you are new to Business Design and not sure, whether Business Design is what you are looking for, you may find useful information in our Knowledge Base. If you are already into the Business Design basics and want to improve your coaching skills, the Business Design Academy is the right place for you.

We currently off offer the following programs:


Certificate Program for Coaches

Our "Business Design Certificate Program for Coaches" is a special training format for management consultants and coaches and as well as innovation managers of corporates, who aim to apply Business Design in real-life projects or want to roll out Business Design as part of an innovation management system. The program consists of six modules over eight teaching days:

After the successful completion of the program, participants officially receive the certificate "Business Design Coach". The program is offered twice (intakes in spring and autumn) a year and held in German.

Click here for more information...

"Deep Dive" Program for Coaches

Since the "Certificate Program for Coaches"  is designed for people who are starting off with Business Design, our "Deep Dive" Program is specifically tailored around challenges and questions experienced Business Design coaches have. You should have complete completed at least 2-3x Business Design projects to benefit most from this program. The program consist of three modules over two consecutive teaching days:

After the successful completion of the program, participants officially receive the certificate "Senior Business Design Coach"The exchange among the participants is proactively supported - even after the program.
The  The program starts in autumn every year and is held in German.

Click here for more information...

Customised In-house Trainings

We also offer highly customised training sessions for corporates specifically tailored to the trainings needs / desired skills and learning goals of an organisation. We are able to address many different target groups including:

  • Coaches
  • Team members
  • Sponsors / management
  • Prototypers / software developers
  • Field researchers

Learning goals can be designed around...

  • Listening to customers and users
  • Working in cross-disciplinary high-performance teams
  • Thinking in business models
  • Thinking in entrepreneurial opportunities
  • Facts-based decision-making
  • Virtual teamwork
  • Visualising ideas and concepts
  • Breaking up the power structure of an organisation
  • etc.

We always listen first before we design and roll out your program. Pilot run(s) are always an essential ingredient of every customised training program:



Typical in-house trainings are:

  • Business Design foundations for everyone (2 days with multiple intakes)
  • Management trainings for potential sponsors (0,5 days)
  • "Business Design meets engineering mindset" (2 days)
  • Software / IoT prototyping trainings for developers (2 days)
  • Field research deep dive training (2 day)

Need Support?

Bernhard Doll
We help you design your customised training program based on the guiding principles of Business Design
Contact us: support@orangehills.com or Dr. Bernhard D.