Turning an organisation into a vibrant innovation hot spot is a challenging task. Many ingredients are necessary for an effective innovation management system. This illustration explains how Orange Hills designs and implements modern innovation management systems based on Business Design that enable companies to unleash their innovative potential in nine steps:
- Analyzing of today's situation
- Designing the picture of the future
- Defining objectives with KPIs
- Establishing structures from R&D to go-to-market
- Defining Innovation processes
- Designing innovation tools and setting up infrastructure
- Enabling people
- Installing a guidance and tracking system
- Rolling out
As this this knowledge base may give you a headstart in completing 5. and 6., the other steps need some clarification. We will highlight the following:
- Picture of the future: It may sound strange but we rarely find companies with a concise and actionable vision for themselves. Well, don't get us wrong: Almost all companies we know have some sort of mission and/or vision statements, strategy slides etc. But in most of the companies we know, the mission/vision/strategy doesn't provide a unambiguous picture what the company is supposed to look like in X years, which may help us decide what to do in the world of innovation. What is often missing is the "street compatibility". Hence, we help building a concise and actionable picture of the company's future before we kick off Business Design projects.
- Objectives: We usually define KPIs for innovation output and the progress of the transformation. Both are equally important. The measurement of innovation output encompasses KPIs around new revenue generated, number of new customers, performance in new marketing and sales channels but also learning progress in terms of tested hypotheses in Business Design projects. Transformation KPIs include number of trained employees, number of projects, penetration of Business Design thinking in business lines etc.
- Rolling out: Even in the roll out process, we live up our guiding principles: We usually start with applying Business Design in real life through pilot projects. We want to truly understand the DNA of the organisation, its strengths and weaknesses in regard to innovation management. Based on these experiences and crude facts, we adapt Business Design to the very specific needs of an organisation. From there, we constantly apply Business Design in trainings and project "waves" and review the performance regularly.
Every innovation management system looks different, since requirements of companies may vary with regard to industry specifics, market structure and pressure, competitive situation and organizational needs. However, a typical setup for an innovation management system with Business Design may look like this:
The poster below depicts the essential steps of the implementation process:
Turning an organisation into a vibrant innovation hot spot is a challenging task.