The Service Blueprint template is a very simple but powerful way to visualize the intangible nature of a service process. The magic happens when you put activities of relevant stakeholders of a service process, ranging from customers, front-stage staff and interfaces as well as (invisible) back-end process along a timeline. This timeline usually includes several stages of a service process such as "Attention", "Interest", "Desire", "Point of sale (POS)", "Delivery", "Usage" and "Disposal". For each stakeholder's activities, the templates provides dedicated swim lanes. Interactions or dependencies between activities, either of one stakeholder or across different stakeholders, can be marked with unidirectional or bidirectional arrows. It is that simple!
A challenge is, however, to find the "right altitude" for the description of activities. A very detailed breakdown of activities may lead to a very complicated visualization and a high-level description may not give you the insights you want to gain. Double-check after the completion of the first third of the template whether the results serve the purpose you aim for.