Purpose
A landing page is a single web page that appears after clicking on a link or search result. It presents your offerings including your value proposition and provides some sort of call to action (social, time or financial investment) to allow users to express their interest. You can test how well your business idea and sales story will play on the market before officially launching them.
We list key elements of a basic landing page on the right. Get together in your team and prepare the content based on your research design. Don't forget to setup an ad campaign or other promotional campaigns to get traffic on your landing page and install tracking mechanisms to monitor user behavior if needed.
Need support?
Yes, we build landing pages for your experiments.Contact us: support@orangehills.com.
Usage Scenarios
- Explore antilogs from your Hypotheses & Experiments template
- Validate hypotheses from your Hypotheses & Experiments template
Instructions for Coaches
- For high resolution stock photos, you can use free websites like Pexels and Unsplash or alternatives like iStock and Shutterstock for payed content.
- Discuss in your team which colors best fit to your offering. Color palettes and gradients can be found on plenty websites, such as Adobe Color and UI Gradients. For color shading use Hex Color Tool.
- Think about it if it is better to present your offering on-brand or off-brand and prepare your landing page accordingly.
- Landing pages are a great way to conduct A/B tests in case you want to test two versions of your offering with different features, pricing, etc.
- Our prototyping engineers build landing pages in hours – not days! Please contact us if you need support.
Key Elements
Element | Comment |
|---|---|
| Cover | What is the name of your company, product or service? What is your catchy title or slogan? |
| Offerings | What are your offerings? How do they look like? Share a preview of your offerings and make them as tangible as possible e.g. with the help of pictures, screenshots or a video of a prototype / lean offering. |
| Benefits | What is your value proposition in particular? How do you help your primary target group to get their job done? |
| Solution or process | How does your solution work? Which process underlies your product or service? |
Call to action | What is your target group expected to do on your landing page? Click a call-to-action button? Register to a newsletter or trial version? Watch a video? Order your lean offering? |
| Testimonials | What do external people (experts and customers) like about our product or service? (if available) |
| Pricing | How does your pricing look like? (if needed) |
| Team / partners | Who are you? Who are your partners? |
Example Tool
If you are technically savvy (HTML, CSS) or get support from prototyping engineers, ready made templates are a great way not to start from scratch. Existing services like ThemeForest offer many templates for landing pages that can be installed on your own webspace using your own domain or subdomain. They offer templates in different categories e.g. retail, technology, mobile and various designs, customizable to your needs. Choose a template that includes the best preview options for your product / service and everything you need to set up your call-to-action button or contact form. We recommend to choose a responsive template to save your time. You will find great templates around $10-15, e.g. the one displayed below.
If you are not familiar with HTML and CSS, visual web-page builders like Wix or Launchrock allow you to setup your own landing page very quickly based on templates. They even allow you to integrate tracking mechanisms, contact forms or more sophisticated functions automatically but be aware that from our experience, these tools can kill your time when you want to change more than just text, pics and colors.
We prefer to use ready made templates that provide full flexibility and can be installed on your own webspace like described above. In order to be quick, it’s best to outsource the development of the landing page to developers that are familiar with the nature of Business Design projects. That allows you to focus on the content and the corresponding experimental setup.